Wednesday, March 14, 2012

Hometown Team - Hometown Beer

In somewhat current events a big alignment is taking place with two of Kansas City's biggest names.  Boulevard Brewing Company and Sporting Kansas City have "aligned" themselves in a co-marketing agreement.  The buzz is about the business implications and how both brands can now support each other in advertising bliss.  What's this mean for the dual action soccer/beer geeks of Kansas City?  Well Boulevard brews will now be poured at the Sporting KC events!  That seems like a no brainer.  I'm not sure why this wasn't the case as soon as the new stadium opened, but I assume it has something to do with Big Beer's massive bank roll.  I haven't been out to the new stadium personally but I have heard to partake in malty enjoyment you had a "choice" of a light lager and you had to mortgage your house to get it.  I'm not sure this new partnership will solve the price issue but at least you will have a choice in craft brew.  Next time you are tying to decide whether you want to hit the soccer stadium, put this in your + column.


1 comment:

  1. Glad to know Boulevard will be available at Livestrong Sporting Park. The one non-macro option they had (last time I was there) was Weston's Drop Kick Ale. It's always good to have local options.