In somewhat current events a big alignment is taking place with two of Kansas City's biggest names. Boulevard Brewing Company and Sporting Kansas City have "aligned" themselves in a co-marketing agreement. The buzz is about the business implications and how both brands can now support each other in advertising bliss. What's this mean for the dual action soccer/beer geeks of Kansas City? Well Boulevard brews will now be poured at the Sporting KC events! That seems like a no brainer. I'm not sure why this wasn't the case as soon as the new stadium opened, but I assume it has something to do with Big Beer's massive bank roll. I haven't been out to the new stadium personally but I have heard to partake in malty enjoyment you had a "choice" of a light lager and you had to mortgage your house to get it. I'm not sure this new partnership will solve the price issue but at least you will have a choice in craft brew. Next time you are tying to decide whether you want to hit the soccer stadium, put this in your + column.
Cheers!
Glad to know Boulevard will be available at Livestrong Sporting Park. The one non-macro option they had (last time I was there) was Weston's Drop Kick Ale. It's always good to have local options.
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