Thursday, July 14, 2011

You might soon see special edition 314 Scud Light

One of Goose Island's most popular selling beers is 312 Urban Wheat.  The 312 stands for the area code in Chicago giving Goose Island a hometown shoutout and a marketing boost.  The 312 was introduced in 2004 when the then-CEO John Hall was in a disagreement with the brewmaster son, Greg, over what to name their brew.  In 2009, the 312 was the second best selling craft beer in Chicago.  Goose Island has since been acquired by the empire (Anheuser-Busch InBev) and apparently gave the marketers some ideas.  Now according to a search of the U.S. Patent and Trademark Office's online database AB has filed trademark applications for 15 area codes of US cities.  Unfortunately KC was not popular enough to make the empire's cut of coolness.  So keep an eye out, you might start seeing 314 Bud Light or a 214 Bud Light.  I'm sure the fizzy yellow water will taste way better!

To read the full article see the Chicago Tribune:

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